Join Date: Dec 2016
Location: Discovery Bay, CA
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The article complains that there isn't enough advertising for the Bolt, but then goes on to say that Teslas are starting to flourish and pop up everywhere. Tesla does zero advertising. No billboards, no TV ads, no magazine ads, no radio ads, not even any internet ads. Advertising doesn't sell new cars, word of mouth sells new cars. Seeing people driving them in the street, particularly the right people, sells new cars.
The Bolt does have the big disadvantage of being an everyday, ordinary every man's car from a stogy old rust belt, brick and mortar type company. A company with a checkered past. A company many don't trust.
It's going to be tough to compete head to head with the Model 3. The Bolt has to convince people to buy it, where as the Model 3 has people lined up to buy it and they don't even really know why they want to buy it, but they just do. Everyone likes to feel special and a Tesla makes you feel special, elite, cutting edge and in the know. The Chevy Bolt is an electric economy car. Your neighbors won't even notice it in the driveway. It's not going to make you feel very special.
It just is what it is.
The part of the article I do agree on is the dealership part. Some dealers really don't want anything to do with the EVs and others do, but are still torn on how much to invest in that type of car, or how much to support it. It's a problem for everyone, the dealers, the buyers and GM.
IMO and I've said this before, GM should set up a new stand alone brand, maybe something new, or maybe resurrect the Saturn brand to sell just their plug ins. These should be stand alone dealerships with only plug in product for sale. They should copy the Tesla model and put them in malls at first.
This would give the EV buyers that special feeling they want, with people that really know the product, it would relieve the Chevy dealers so they could completely focus on selling trucks and SUVs and distance the plug in line from the stigma that is GM. Both Fiat and Mini started with just one product and as sales grew, demand for more product has forced those brands to come up with more models to choose from. IMO, GM's electric models would grow a lot faster by themselves rather than under the shadow of Chevrolet.