Car prices can change depending on a dealership’s location and the amount of stock they have. The Bolt EV is no different when it comes to geographical price fluctuations, especially with its 2017 rollout schedule.
Automotive News took a look at the Bolt’s pricing disparity and found that some dealerships are already tacking on signification discounts even though we’re just seven states into the vehicle’s rollout.
As one of the first States to get the Bolt, a Southern California dealer was advertising a Bolt last week for $4,439 less than what a competitor 5 miles away is selling theirs for. Both models are identically equipped, but in order to attract buyers from an already small pool of potential customers, dealerships need to aggressively price their Bolts even if the discounts are taking a bite out of the dealerships' profit.
"If somebody's marking them down, it's coming out of their margin," GM spokesman Jim Cain said. "Dealers are independent businesses, and capitalism at work tends to drive local market pricing."
On the other hand, if a dealership is located in a rural area with limited access to Chevy dealerships, Bolt buyers could see a markup. A few dealerships contacted by Automotive News, of which none has replied, is listing their Bolts for as much as $5,000 above MSRP.
With the Tesla Model 3’s looming release date, Chevy dealerships may be trying harder than ever to lure people away from the long reservation list and last we heard, there are around 373,000 interested buyers in line.