I’ve been thinking about how to market the BoltEV. It seems to me that it is the perfect car for a busy super mom. Everybody knows that EV’s are good for the environment and the reason for caring about the environment is to protect it for future generations. Who cares more about future generations than a mom. However, everybody knows the only time you have to stop for gas is when you are late for something, and busy super moms know how bad it is to be late.
With that background, here is my idea for a video advertisement.
Scene 1: A busy super mom dressed in an important looking business suit is standing beside her SUV filling it with gas on a windy rainy morning. She is obviously frustrated because she is late and keeps fidgeting, looking at her watch while making a call on her cell phone. Some text appears on the screen with some identifying information while a voice over says, “Meet Angella Torricelli, President and CEO of Immunica, mother of two children: Theresa (8) and Randy (6), a totally BUSY SUPER MOM.
The screen fades to a Chevrolet logo with the voice over, “With the Chevy BoltEV, you never have to stop for gas.”
Scene 2: Two important looking middle aged men in suites carrying brief cases show up at the reception desk at Immunica, identifying themselves as commissioners from the FDA saying they are on-time for the meeting with Ms. Torricelli [obviously an important meeting]. The receptionist informs them that, “Ms. Torricelli just phoned to say she is running a bit behind schedule because she had to stop for gas.” The men in suits look very disturbed.
The screen fades to a Chevrolet logo with the voice over, “With the Chevy BoltEV, you never have to stop for gas.”
Scene 3: A woman drives her BoltEV into the garage of her suburban ranch style home with a white picket fence and a beautifully manicured lawn. Two kids jump out of the car and begin to fight over whose turn it is to plug it in to charge. The mom resolves the dispute by letting each of them plug it in [unplugging it in between]. [This shows that it is safe enough for your children to do it — do you know anybody who lets their children fill an internal combustion engine car with gasoline?] They stroll happily into the house while the garage door closes.
The screen fades to a Chevrolet logo and the voice over, “With the Chevy BoltEV, you never have to stop for gas. Just like your cell phone, you plug it in when you get home and it recharges while you take care of your family. In the morning it will be full of energy and ready for another day just like your children after a good night’s sleep.”
Scene 4: Time lapse photography shows children outside an elementary school as cars arrive, children get in, and they drive off. Finally there are only two children left sitting on a bench. Eventually, a car drives up. As the children get in, their mom apologizes for being late because she had to stop for gas. They tell her, “Lisa and Jeff’s mom has a BoltEV and she’s never late.”
The screen fades to a Chevrolet logo with the voice over “With the Chevy BoltEV, you never have to stop for gas.”
With that background, here is my idea for a video advertisement.
Scene 1: A busy super mom dressed in an important looking business suit is standing beside her SUV filling it with gas on a windy rainy morning. She is obviously frustrated because she is late and keeps fidgeting, looking at her watch while making a call on her cell phone. Some text appears on the screen with some identifying information while a voice over says, “Meet Angella Torricelli, President and CEO of Immunica, mother of two children: Theresa (8) and Randy (6), a totally BUSY SUPER MOM.
The screen fades to a Chevrolet logo with the voice over, “With the Chevy BoltEV, you never have to stop for gas.”
Scene 2: Two important looking middle aged men in suites carrying brief cases show up at the reception desk at Immunica, identifying themselves as commissioners from the FDA saying they are on-time for the meeting with Ms. Torricelli [obviously an important meeting]. The receptionist informs them that, “Ms. Torricelli just phoned to say she is running a bit behind schedule because she had to stop for gas.” The men in suits look very disturbed.
The screen fades to a Chevrolet logo with the voice over, “With the Chevy BoltEV, you never have to stop for gas.”
Scene 3: A woman drives her BoltEV into the garage of her suburban ranch style home with a white picket fence and a beautifully manicured lawn. Two kids jump out of the car and begin to fight over whose turn it is to plug it in to charge. The mom resolves the dispute by letting each of them plug it in [unplugging it in between]. [This shows that it is safe enough for your children to do it — do you know anybody who lets their children fill an internal combustion engine car with gasoline?] They stroll happily into the house while the garage door closes.
The screen fades to a Chevrolet logo and the voice over, “With the Chevy BoltEV, you never have to stop for gas. Just like your cell phone, you plug it in when you get home and it recharges while you take care of your family. In the morning it will be full of energy and ready for another day just like your children after a good night’s sleep.”
Scene 4: Time lapse photography shows children outside an elementary school as cars arrive, children get in, and they drive off. Finally there are only two children left sitting on a bench. Eventually, a car drives up. As the children get in, their mom apologizes for being late because she had to stop for gas. They tell her, “Lisa and Jeff’s mom has a BoltEV and she’s never late.”
The screen fades to a Chevrolet logo with the voice over “With the Chevy BoltEV, you never have to stop for gas.”
. I work full-time and commute a few days a week 160 miles round trip. 
