Until now, most electric and hybrid vehicles were designed to look quirky in order to attract customers. Chevrolet is confident that their more restrained looking Bolt will appeal to the masses.
Speaking with Automotive News, Bolt's chief engineer, Mike Lelli revealed that "If you're going to go to the masses, it can't be this quirky thing. There are lots of people who like the car not because it's zero-emissions but because of the way it drives."
Chevrolet would rather have the Bolt’s drive performance and 200-plus miles range do the talking instead of the exterior design. That’s not to say that the Bolt is boring, but it’s not the most conspicuous looking vehicle when compared to the likes of the BMW i3, Prius hybrid, and the Model X with its falcon-wing doors.
When Chevy first stepped into the EV market, they too followed the quirky trend with the Volt that stood out like a sore thumb. The second time around, Chevy had different goals in mind with a toned down design that’s easier to integrate into the brand’s lineup.
“There was an emphasis in making the car special rather than stand out as weird. We need it to work for more than just the die-hard EV fans."
That’s exactly what they did with the Bolt’s exceptional regenerative braking system, 200-plus miles range on a single charge and all of this for less than $40,000. Combined, these features can turn the Bolt into a mainstream vehicle.