I watch a lot of sports; almost exclusively. DVR is my friend! No commercials for me. But one of the reasons for poor sales, I suspect, is that the Bolt isn't marketed . . . at all from what I can tell. It seems that at every commercial break, there's a car commercial.
Even Chevy's "Oh wait, I got you" commercials with the fire-breathing dragon that suddenly appears (with trumpets blaring) to demonstrate the Chevy's anti-flame retardant properties - don't include a Bolt in their line-up. I suspect it's because their margin is so small. I also suspect the only reason they sell any EVs at all is to appease the 'green' focused law-makers in Congress. "Hey, don't stop giving us all that tax-payer money - look, we sell EVs!" These are just assumptions on my part.
I will say that when I began my research for 'the highest mpg' car I could find in early Dec18, the car companies were very heavy into all the Xmas spots. Lexus is the one I remember most. And my initial research didn't include any EVs. I was aware of hybrids, but had never even considered an EV; wasn't on my radar scope.
I found myself at a .gov website that listed the highest milage vehicles and near the top of the list was the Bolt. I'd never even heard of it. I thought it was a typo; meaning Volt. Then, it popped up again on another 'high gas mileage' query. I thought I should check out Chevy.com at that point and sure enough, there was such a thing as a Bolt.
That led me here to this forum. And last week, I became a Bolt owner; below TrueCar avg price as well. Now, I'm a car guy and always have been. I'm an American muscle-car loving guy that loves tobacco, beer, and women that don't mind being women. MECUM Auction shows are my favorite waste of time after sports-watching. And, I'm a Bolt owner.
My point: I acted. And I did so inside of 30 days when I became aware that Bolts even existed. I'm in the peak earning years of my life. And neither Chevy nor Nissan, nor Toyota, nor Hyundai have ever marketed to me. Caveat - if they did, I wasn't aware of it. Which means their advertising campaigns were/are not effective.
BLATB: ("Bottom Line At The Bottom" as opposed to 'Up Front", for those of you in Rio Linda) This is why EVs and Bolts specifically, have not taken off the way that they will eventually.
My one last thought here, that could be relevant, is the subject of rare-earth metals. Guess who owns that market? And guess what's inside our Bolts! Hello!
Wow! this is way longer than I intended. Apologies.