A radical redesign without regard to the original design is a fail. In this case the design is scarcely radical.Remember the Tropicana fiasco?
What to learn from Tropicana’s packaging redesign failure?
Tropicana’s 2009 packaging redesign failure is in my eyes one of the most interesting case studies about branding through packaging design.www.thebrandingjournal.com
GM changes their logo
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A slight change was wise in that it allows them to move without frightening the children.Slightly. That's more like changing the font from Arial (VW) to Verdana (VW). Now if they went back to the 1938 version....
It's a pretty radical change. They'll redesign it again soon, it will be more like the previous one.
GM has a lot more important things to worry about than their logo. Sadly, although cars are tools, they are marketed, and purchased as status symbols.
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I don't think anyone is being "hurt" by it. People have opinions. That's all.
I certainly don't have any sentimental reasons. I'm not even sure I could have correctly identified the GM logo before this post, having never owned or considered owning a GM vehicle until a few months ago.
But I understand your point, that some people don't like change and want to stick with tradition. But I think most are okay with change if it's actually better, not worse (in their opinion).
I don’t think there’s much of a panic moment I can describe. GM and a few other companies outside of Tesla and specially because of Tesla, or having to finally catch up to what Tesla started. They didn’t think it would happen do you think you could be done. My birthday is on Friday I always had a blizzard in Nebraska on my birthday. We’ve barely had even a foot of snow fall sinceWinter could happen. I guess that means global warming is no longer a joke.This is HUGE! First time in 50 years the logo has changed. Watch the video that's linked in the article...very cool
To Advance Zero-Emissions Future, GM Invites ‘Everybody In’
DETROIT – General Motors is debuting a new marketing campaign as part of the company’s comprehensive efforts to accelerate mass adoption of electric vehicles. The “Everybody In” campaign is a call to action meant to reflect a movement that’s inclusive and accessible. The company is also evolving...plants.gm.com
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who cares? does that make your car or any car run better. they changed their logo! BIG DEAL. SO WHAT? what are they doing about the battery, isn't that more important than their dumb logo?
My Bolt runs on nothing but logo since I converted it last year, so it's very important to me.
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lol
No doubt the new logo has something to do with their long range switch to e-vehicles. I guess they just wanted a new look to go with the new direction.
E-cars and e-trucks are going to be a much bigger part of the transportation industry sooner than you think.
E-cars and e-trucks are going to be a much bigger part of the transportation industry sooner than you think.
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Great piece of pop music, but obviously lip sync for the video...
Mmm...bleh.
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