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Hmmmm...

Ford now believes it has solved the problem that has vexed manufacturers for a decade: how to make EVs that are popular and profitable.
I think Tesla has already achieved this. Tesla the company is not profitable, Tesla the Model 3 is and it's certainly popular.

This statement is just depressing to me.-

We could do all sorts of different things, but we're going to play to what we're good at: commercial vehicles, vans, pickups, performance vehicles and SUVs.
They're basically admitting that they aren't any good at what used to be their core business for 100 years, making cars. That's sad for someone like me who has owned several Ford cars and much prefers cars.
 

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This statement is just depressing to me.-

They're basically admitting that they aren't any good at what used to be their core business for 100 years, making cars. That's sad for someone like me who has owned several Ford cars and much prefers cars.
The article said the Focus EV, C-Max, and Fusion plug-in were forgettable. I've heard decent things about the Focus EV, and I find the C-Max and Fusion to be among the best cars I've driven; especially the Fusion. It's a shame those are going away and not being superseded by something equally compelling.

You left out the preceding sentence in your quote, which is among the most important in the whole article; "We're coming in at the right time". That's a reference to getting into the EV game at the right time, and implies that everyone else that jumped into the EV game did so prematurely. The evidence would be that EVs aren't profitable. Tesla is the most invested in EVs, and it's still unclear if they can be profitable long-term.

The exciting thing to me is the F150 EV. That's exactly the type of vehicle that the first hybrids should have started with, and then the first vehicles to fully go electric. I expect large vehicles or performance cars to have the potential of being profitable; not the econoboxes.

If I were a Ford investor, I'd be encouraged by this article as it sounds like they are focused on what matters; delivering products that appeal to consumers that can be sold for a profit.
 

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The article said the Focus EV, C-Max, and Fusion plug-in were forgettable. I've heard decent things about the Focus EV, and I find the C-Max and Fusion to be among the best cars I've driven; especially the Fusion. It's a shame those are going away and not being superseded by something equally compelling.
I agree on the C-Max, my wife leased a C-Max Energi and it was a great car for us.
 

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I agree on the C-Max, my wife leased a C-Max Energi and it was a great car for us.
I bought a CMax in 2015, and my wife still loves it. It is a great compliment to the Bolt. As the DCFC infrastructure grows, we road trip with it less and less. We still occasionally take it for a long trip, especially if there are time constraints.

Ford did make some great PHEVs. But their EV efforts have been less than stellar, between the Focus and the older Ranger EV. So I would definitely be "shocked and surprised" if they made a truly compelling BEV which is priced competitively with comparable ICE vehicles.
 

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Someone let me know when the F-150 actually comes OUT to buy :)
I may be the 1st in line but I am not camping out to wait.
Ford always talks a lot and then delivers eons later ;)
 

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Strategy #1: Take credit for providing a nationwide charging network that you did not build. ;)
This one drives me crazy. I have friends who aren't into EVs, but know that I am, who all point to these mainstream articles. The uninitiated are actually convinced that Ford is building a bigger charging network than Tesla built. As if. So far, Ford has proven most competent in greenwashing.
 

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We just bought a BOLT, but still have our 2013 C-Max Energi with only 16K on the clock, we love the car and the interior is great. While I have yet to drive my new BOLT (Although my dad is loving it), Looking at the pictures, it seems to me the interior of the CMAX is a whole lot more upscale compared to the BOLT. While we only get about 22-28 miles on the Big battery, we haven't used any gas in a few years except the occasional maintenance engine turn on. It does have quite a few recall notices on it, but can't get any of the work done until we return to the states with the car this summer. So far no problems, but am looking forward to driving my BOLT this December when home.
 

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This one drives me crazy. I have friends who aren't into EVs, but know that I am, who all point to these mainstream articles. The uninitiated are actually convinced that Ford is building a bigger charging network than Tesla built. As if. So far, Ford has proven most competent in greenwashing.
I wish Chevy would do the same, put them at all the dealerships across the country, they already have the space and it would make for an excellent perk to buying a Chevy EV
 

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This one drives me crazy. I have friends who aren't into EVs, but know that I am, who all point to these mainstream articles. The uninitiated are actually convinced that Ford is building a bigger charging network than Tesla built. As if. So far, Ford has proven most competent in greenwashing.
Yeah, I thought that article was a bit misleading. On the other hand, it doesn't make sense for Ford to build a charging network from scratch. From a business standpoint, it's better to partner with an existing charging network (EA, Greenlots) and pay them to either add more chargers and/or for the use of their stations. BMW and Nissan did the same thing a few years ago by patterning with EVgo, but they were more upfront about it.
 

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Discussion Starter #18
Steve from Plug & Play EV just called Ford out on the charger network PR too...

But we might get a little more firm info soon...
 

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I wish Chevy would do the same, put them at all the dealerships across the country, they already have the space and it would make for an excellent perk to buying a Chevy EV

I don't want to uncontrollably laugh at this, because I too wish Chevy would step up their EV game, but this is hilarious to me, considering my experiences with just trying to buy a Bolt and a Volt from Texas dealerships.

Where they basically hide the cars somewhere, and only have tricked out Corvettes, trucks and SUVs on display. Then you wait while they try to 'find' the car.

I can just picture someone approaching the dealership about having a charging station installed that will attract EVs that aren't buying something.

And there I go, deep gut guffaws and tears in my eyes.

More seriously, the Mach E looks interesting to me, but I'll believe Ford is building a large charging network about six months AFTER it happens. That's unfair, but perception means a lot. I don't see Ford being all that serious about electric vehicles beyond offsetting the more profitable non green cars and trucks that they make. Which is fine.
 
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