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Discussion Starter #1
Hear it from Jag's CEO:

"Customers are not impressed with it currently." These are the words of one Ralf Speth, CEO of Jaguar Land Rover, spoke at the Automotive News Europe Congress in Birmingham, England. The "it" Speth is referring to is battery technology, which he characterized as "too heavy, too expensive," and with power density that's "too low." That all could go some way towards explaining why the British automaker has yet to bring an electric vehicle to market, why it killed the C-X75 hybrid-turbine supercar project, and why it only recently started offering hybrid versions of its Range Rover models (and has yet to offer them in the United States).

That doesn't mean the company won't pursue electric propulsion in the future, though. According to Automotive News Europe, Speth forecasts that "the next generation of batteries will be higher density, lower weight and the cost will come down." What he didn't say, exactly, is when he expects that next generation of battery tech to come around – or when JLR will start to more closely embrace electric propulsion.

In the meantime, Jaguar Land Rover will continue investing in research and development. Since Tata acquired the brands from Ford seven years ago, JLR has quadrupled its R&D budget and doubled the number of engineers on staff.
http://www.autoblog.com/2015/06/22/jaguar-ceo-people-dont-want-evs/
 

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I think that the focus has to be on just making more efficient vehicles whether it is electric, hybrid or gas-powered. People care about efficiency, not whether it is electric or not.
 

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I think that the focus has to be on just making more efficient vehicles whether it is electric, hybrid or gas-powered. People care about efficiency, not whether it is electric or not.
It's what works for folks right now, reason why some brands are pushing hard with it instead of only focusing on EV's.

It just makes sense.
 

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I think once the Bolt comes out, and when people realize that ~200 mi range is attainable for less than $40k, the market will clamor for more similar products including (if not especially in) the luxury sector. And that clamoring won't escape the luxury manufacturers like Jaguar. So JLR better be preparing such a product, or be prepared to miss that opportunity in the market.
 

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I think once the Bolt comes out, and when people realize that ~200 mi range is attainable for less than $40k, the market will clamor for more similar products including (if not especially in) the luxury sector. And that clamoring won't escape the luxury manufacturers like Jaguar. So JLR better be preparing such a product, or be prepared to miss that opportunity in the market.
It has nothing to do with the range and everything to do with recharge time. Most compacts aren't going to give you much more then 200 miles on a tank of gas, but what they will offer is the presh potential for 200 miles in under 10 minutes including payment.
 
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