To understand today’s electric vehicle revolution, what people think of it and how likely they are to purchase and EV, Dalia Research has conducted a survey of 43,034 people across 52 countries between December 5, 2016 and February 2, 2017.
According to their global survey, around 40% of car buyers are considering an electric vehicle as their next mode of transportation. In the U.S. and Canada alone, 31% of buyers will likely switch their diesel or petrol-powered cars for an electric one in the next five years. Other countries saw a rise in this figure as well with Mexico at 39%, China at 58% and Thailand sits at the top with 66% of the people surveyed responding positively to the prospects of owning a future EV.
Also of note are the brands most well known for their electric offering, which unsurprisingly is led by Tesla followed by Toyota and Smart. This seems to be the case for both the U.S. and Canada, though there were other options on the survey including BMW, Audi, Peugeot, Citroen, Fiat, Honda, Chevrolet, etc.
For the general buyer, this data shows us the direction in which the automotive market is shifting and raise our expectation for more options later down the road. What automakers can see from it is just what the potential EV buyer values and the average price people are willing to pay for one.