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Chevy just dropped this ad right in time for Tomorrowland, just over a week before the movie launches:

When you set out to find new roads, you build the car of tomorrow, today. Check out the #NextGenVolt in Disney’s science fiction film “Tomorrowland,” in theatres May 22, 2015!
 

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Product integration and cross promotion. This is what works in advertising today. And I think its a pretty good commercial.

What they really should have stressed was that they dropped the price. I would think that would attract more buyers than a blockbuster movie.
 

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Product integration and cross promotion. This is what works in advertising today. And I think its a pretty good commercial.

What they really should have stressed was that they dropped the price. I would think that would attract more buyers than a blockbuster movie.
Makes even more sense as the Volt is the brands first and well known EV, setting the foundation for future EV's.

Surprisingly a lot of folks know or heard about the Volt.
 
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