Chevrolet isn’t going to be the only major manufacturer challenging Nissans mainstream superiority. Ford announced recently that they would be aiming to have their own pure EV concept ready in time for the LA autoshow while Volkswagen recently committed full stop to europes 95g CO2 rule saying that it will be only possible to meet these standards with hybrids, EVs and even FCVs.
Globally governments are incentivizing the purchase of EVs while at the same time forcing automakers to meet ever reducing emission thresholds which is pushing automakers into compliance. However if its going to be this way and the government is going to ensure profit is there to be picked up then the automakers will be there with polished product.
Which leaves Tesla in an interesting place. When it was just Chevrolet knocking to get in, Nissan playing at a far lower price point and BMW hovering in the background all seems excellent for Tesla. How about when VW and Audi put pressure on Tesla above and below, not to mention that Audi inevitably will drag both BMW and Mercedes into pure EVs. How about when Ford and Chevrolet both have product on the market at the $30,000 sweet spot and Nissans new leaf is breaking the 200 mile barrier at $30,000?