I'm on the list at our local Kia dealer. This just in today, 2/15/2022:
So the two coming in next week are both the AWD Wind Model. One is White the other is Glacier colored. We are currently at $10,000 above MSRP on them, but I can always try for a better price for you. Thank you,
The claims that dealerships doing worse now is a complete lie propagated by dealerships. They have made a record profits last year selling new cars. It's true that they currently sell less cars than before. For US production cuts were ~3million cars, but still net sales were about 15million cars. Meaning dealers sold roughly 20% less cars. But profits per car went multiple X than before, not only now they charge at least MSRP but also often some markup on top of it. So net this market is way more profitable for them.
So no need to feel bad about dealerships, negotiate those markups down. They are not gonna take them out unless you ask them too.
There is a story on Chitpole, record profit. sales up over 100%, CEO pay up over 100%, worker pay up 50c an hour was stated as the REASON for price increase. Always a sucker somewhere.
