I didn't get the impression at all that he was implying that MSRP pricing is impossible. It often requires additional effort, including travel in many cases. Furthermore, it is impossible for everyone to get these cars at MSRP.
As long as some buyers are willing to pay more, the remaining buyers will have to scramble for the, sometimes relatively few MSRP deals, give up on that car, or grudgingly pay more. The EV6 supply is currently very limited, the EV6 supply at MSRP, is even more limited. So for some, getting one at MSRP actually will be impossible.
As for Jack talking about how great his Bolt is, in other posts, I welcome his positive comments. This is a Bolt forum after all. I don't see how that relates to his comment about the $10k EV6 markup by his local Kia dealer though. Maybe many of us are reading too much into his brief comment, myself included.