It's at least as much a perception problem. Chevy has some great products, but if I were to do word association with Chevy (before the Bolt), the first words out of my mouth would have been Aveo, Impala, Sonic. I imagine most of the public associates Chevy with trucks and economy cars.
Cadillac needs a good marketing campaign to change perception that it's not just for old people, while not alienating their older base.
Cadillac needs a good marketing campaign to change perception that it's not just for old people, while not alienating their older base.
