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"...the Chevy Bolt EV...would have been the Cadillac XT4.”

2617 Views 11 Replies 10 Participants Last post by Mister Dave, Mar 30, 2019

MarksBolt

Discussion Starter · Mar 28, 2019

In the article linked below concerning lessons learned from the life and death of the Chevy Volt, I thought these were interesting comments:

The problem, suggests auto analyst Rebecca Lindland, was that “Chevrolet is not an aspirational brand for innovators and early adopters.”

Analyst Lindland* echoes Posawatz's** thought.

Asked what GM learned from the Volt, she responded, “Not enough, or else the Chevy Bolt EV would have been the Cadillac XT4.”
(*founder of RebeccaDrives.com)
(**product manager for the 2011 Volt)

https://www.greencarreports.com/news/1122269_10-lessons-from-the-short-life-of-the-chevy-volt-2011-2019

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rlhammon

· #4 · Mar 29, 2019

redpoint5 said:
It's at least as much a perception problem. Chevy has some great products, but if I were to do word association with Chevy (before the Bolt), the first words out of my mouth would have been Aveo, Impala, Sonic. I imagine most of the public associates Chevy with trucks and economy cars.

Cadillac needs a good marketing campaign to change perception that it's not just for old people, while not alienating their older base.

This already failed... remember, the moved Cadillac to Tribeca to grab the "hip crowd" and now they have moved Cadillac back to Michigan and are trying it make it the all electric brand. This is after they tried to make the German car killer.

While I agree it's needed, they haven't shown the ability to reinvent brands or Oldsmobile, Saturn, and Pontiac might still be around.

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