In the article linked below concerning lessons learned from the life and death of the Chevy Volt, I thought these were interesting comments: The problem, suggests auto analyst Rebecca Lindland, was that “Chevrolet is not an aspirational brand for innovators and early adopters.” Analyst Lindland* echoes Posawatz's** thought. Asked what GM learned from the Volt, she responded, “Not enough, or else the Chevy Bolt EV would have been the Cadillac XT4.” (*founder of RebeccaDrives.com) (**product manager for the 2011 Volt) https://www.greencarreports.com/news/1122269_10-lessons-from-the-short-life-of-the-chevy-volt-2011-2019