Most of the people I know with trucks who don’t live in rural areas use their trucks to go to work at their desk job or go to the movies or out to the nightclub. It’s only in rural areas where people actually need trucks to do “truck things.” For the vast majority of truck owners, an EV truck even with current limitations is more than adequate. Within the next 5 years, we’ll see EV trucks can that do “super duty” type activities and then all this talk about towing will stop.
The Ford Maverick Hybrid seems to be a hot seller because it can do the limited number of "truck things" that suburban drivers would like to do (haul bulky or dirty items in the bed that can be hosed out, instead of in the interior), even though it is otherwise more similar to a Focus or Escape in other respects. I.e. it is more like a 37mpg modern Ranchero that is really what the suburban pickup driver actually uses the capability of.
An EV version of such could also be attractive to the subset of those drivers who would want an EV.
But then there are still many suburban drivers who want a full size pickup that they are unlikely to use the extra capability it has over something like a Maverick.